Innovation That’s Unmistakably Human
At IA, innovation is more than technology. It’s the art of creating memorable experiences that feel unmistakably human. Across our studios and services, we’re pushing the boundaries of design, blending intelligence, empathy, and imagination to shape environments and experiences that connect, inspire, and endure.
Hospitality Studio
A Radical Innovation Award Winner
Last week, IA’s Hospitality Studio was named a Radical Innovation 2025 Professional Project Winner for The Passage, our bold reimagining of America’s abandoned railway bridges as immersive, sustainable hotels that revitalize communities.
AIRIA
AI Research at IA
AIRIA leads IA’s responsible adoption of AI, expanding creative, operational, and research possibilities while preserving the essence of human curation, creativity, and originality. From firmwide ambassador programs to custom tools and experimental expressions like MUSE, AIRIA explores how artificial intelligence can expand the boundaries of design.
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Democratizing Intelligence
IA has developed a case study identifying opportunities for AI integration within the built environment.
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Built to Feel: AI Beyond the Screen
A collaboration between AIRIA and HumanX, this white paper explores how ambient, invisible AI can support emotional nuance, sensory experience, and human connection.
The Harmonic Principles™
Where research meets resonance.
IA’s proprietary Harmonic Principles™ connect design and science, drawing from neuroscience, anthropology, psychology, and sociology to align people and place.
Three dimensions—Spatial, Experiential, and Relational Harmony—create measurable balance between wellbeing, belonging, and performance, turning intuition into evidence-based frameworks for every project.
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Introducing the Harmonic Principles™
A transformative approach to strategic design.
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The Harmonic Principles™: Spatial Harmony
This dimension concentrates on environments that support mental and physical well-being through clarity, security, functionality, and comfort
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The Harmonic Principles™: Experiential Harmony
Experiential Harmony creates magnetic spaces that enhance organizational and individual performance.
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The Harmonic Principles™ Relational Harmony
This dimension refers to workplaces that align with individual and organizational objectives, where everyone feels welcome, appreciated, and part of the enterprise.
HumanX by IARetail
Unlocking Potential Through Research
HumanX is a research initiative led by IA’s Retail Studio that explores how design influences emotion, perception, and decision-making in physical environments. Our research dives into the emotional and behavioral shifts that retail design can amplify—or challenge—revealing what drives engagement, loyalty, and delight.
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Designing for a Disconnected World
In a world overwhelmed by digital noise and social disconnection, could the answer to deeper connection lie in physical spaces?
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Presence as the Product: The Future of Entertainment
In a world dominated by endless scrolls and fleeting digital moments, the next frontier in entertainment isn't just about spectacle, it’s about presence.
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Culinary Crossroads: The Future of Dining
This in-depth report explores how eating habits and preferences evolve during societal and economic upheaval
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Sculpting Well-Topia
HumanX explores the fast-growing $20 billion wellness market, uncovering shifting priorities that emphasize holistic care, indulgent escapes, and trust-driven transparency.
Experiential
& Digital Design
Brand Stories Personified
IA’s Experiential and Digital Experience studios craft immersive brand moments that bridge the physical and digital.
From evolving installations to interactive media environments, these experiences turn architecture into storytelling—inviting participation, memory, and connection.
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Experiential Storytelling
Stories are up to 22% more memorable than facts. An story-rich interior design begins at the confluence of design, lighting, and experiential (graphic) design
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Elevating Brand Values as Artwork
Our experiential design team takes an art-first approach to express brand values and the history of our clients through intentional, timeless showpieces.
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McDonald's Headquarters R&D
From a glowing “melty cheese” installation to motion-sensitive portals, graphics at Speedee Labs turn brand heritage into a dynamic experience.
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Relishin' Change
An Interior Design Magazine Best of Year Winner for Environmental Branding + Graphics.
FYOOG
The Harmony of Art, People, & Place
FYOOG is IA’s art and culture studio, dedicated to creating participatory installations that visualize the unseen forces shaping organizations and communities.
Through projects like Flourish™ and Embodied, FYOOG turns culture into an experience, using art to spark dialogue, reflection, and connection. By translating data, emotion, and shared stories into living installations, FYOOG helps clients see their culture, not just talk about it.
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Embodied at SHRM
Embodied is a prototype for a larger idea: participatory art as an adaptable, renewable tool for building connection across time.
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Full-Spectrum Participation: Designing Art for Every Engagement
Participatory art—creative experiences intentionally designed to involve audiences at varying degrees of engagement—breaks down barriers and pulls everyone into the experience.
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What Does It Mean to Belong? The Power of Meaningful Art
At the 2024 CoreNet Global Summit in Washington, D.C., FYOOG's participatory installation Fleurish reimagined art as a catalyst for connection and belonging.
Ecos Studio
Progress measured by impact.
Sustainability and social impact are integral to how we innovate. Our ESG initiatives align creativity with accountability—measuring success not just by what we build, but by the positive change it creates.
From setting Science-Based Targets for carbon reduction to advancing diversity, inclusion, and ethical practice, we’re designing systems that care for both people and planet. Every step forward—every innovation—is grounded in that shared responsibility.
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2024 ESG Report
In 2024, IA reaffirmed its commitment to a sustainable and inclusive future, building on 40 years of design innovation and environmental stewardship.
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Good Leads the Way: United's Decarbonization Journey
United Airlines’ Chicago headquarters achieved over 3,000 metric tons of CO₂e reduction through circular design and material reuse.
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3D Printing, A Circular Reality
This Neocon 2025 session examined how 3D printing and circular design principles can drive the next era of sustainable workplace innovation.
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Igniting the Innovation Spark
The circular economy model is a regenerative system that reduces dependence on raw materials, keeps resources in use longer, and minimizes waste—ultimately benefiting the environment.
